About Us


Rokhmi Fitria was graduated from Faculty of Pharmacy, Gadjah Mada University, Feb 2004. She built her career in Pharmacy Industry for 11 years. But she love fashion design since she was at an elementary school. Her passion for designing clothes continue growing up.  RF practice her design skill by designed her own clothes & hijab since she was in college , her wedding attelier & office wear during her Pharmacy’s carrier. RF start run a fashion trade since 2012, during her career in Pharmacy.

Since her passion lead her to chase her dream, she decided to resign from her last career at 2015 and focus on her fashion bussiness.  At 2016 she joined with ESMOD JAKARTA for fashion Design Class and also joined with Sparks Fashion Academy for Fashion Bussiness class. On April 21, 2017, RF launched her ready to wear Brand, RF by Rokhmi Fitria with specialized in Dynamic Modest Fashion.  Than On April 21, 2018 RF launched her premium Brand, KAENINA by Rokhmi Fitria with specialized in modern ethnic fashion . On Dec, 1, 2022, due to branding strategy, KAENINA will focus on ready to wear brand & RF by Rokhmi Fitria will change into Rokhmi Fitria official which focus on custom made order. For her it is not just fashion & clothing, it is all about passion, creativity and story in her design.


KAENINA by Rokhmi Fitria established on April 21, 2018. Due to branding strategy on Dec, 1,2022, RF by Rokhmi Fitria & Kaenina merge which Kaenina will focus on ready to wear brand & RF by Rokhmi Fitria will change into Rokhmi Fitria official which focus on custom made order. As a local brand made in Indonesia, KAENINA product specialized are Contemporary Modest Lifestyle  inspirated by beauty of heritage and nature of Indonesia.

KAENINA is derived from the word Kain (fabric) & Ina (Indonesia), showing that this brand is committed for conserving Indonesian culture through fashion designs that telling a story how the beauty & indigenous culture of Indonesia, presenting in luxe ,unique & contemporary modest style for your modest lifestyle.

Kaenina products are sustainable & eco friendly fashion with Indonesian textile or Indonesian heritage & nature inspiration present as story in signature pattern with modern & contemporer style

Kaenina Vision  :  “To be the most reputable Fashion brand which offering innovative fashion design Inspirated by Indonesian Heritage & Nature and enabling value creation by develop economic sharing for our ecosystem through empowering Indonesian craftsman”

KAENINA’s  mission are:

  • Spreading the beauty of Indonesia to the world through sustainable & ecofriendly fashion design.
  • Encourage society to love & be proud using local product & conserve Indonesian culture by wearing Kaenina product.
  • Active concern to Eco lifestyle by develop sustainable & eco friendly product with natural color , organic material , handmade technic for reducing chemical pollution.
  • Develop economic sharing through empowering Indonesian fabric craftsman to strengthen the ecosystem of industry 4.0, so that the welfare of the craftsman community increases.
  • Empowering woman to be productive & creative.

Kaenina brand’s segment focusing on adult woman, urban/modern woman, career/business woman, entrepreneur, ethnic & Indonesian Textile lover, socialite, housemom  with age between 25-45 years old, ecofriendly & natural enthusiast seeking contemporary ethnic fashion which meet urban, ecofriendly & ethnic lifestyle for everyday life, traveling, semiformal & formal activities, working attire in their professional career life. Our product range from blouses, blazer, tunic, outer,jacket, skirts, pants, cullotes, dresses, hijab , inner, that you can mix and match all item and create your own style.

It’s time for your active movement just with one step, By Wearing Kaenina’s product, its bring you for exploring beauty of Indonesian heritage & nature also  keep conserve nature & Indonesian culture & help to welfare life of handcraftsman which collaborated with Kaenina in all over Indonesia to make this beauty fashion. Let’s join our movement.

What we do here is to collaborate inspiration & passion to make a story in your style through our design. Since Customer satisfaction become our top priority, therefore we always improve skill and knowledge to make our design meet your style and we always choose high quality material and tailor sewing for your comfortness.  We make your clothes with care, built quality into product with high quality control from beginning,during and after the process and we continue improve our quality system and excellent service just for your satisfaction.

Rokhmi Fitria focus to serve you with authencity product, high quality and comfort product, affordable price product, mutual relationship and excellent cooperation, keep to be a valuable brand to meet your need.

Happy Shopping

Dear Kaenina Family


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